How to Use Video Conferencing to Impress Your Clients

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Learn to Leverage A Communications Platform to Boost Your Sales

As a freelancer or small business, you have the opportunity to develop better relationships with your clients when compared to larger enterprises. It’s important to set yourself apart so you can incentivize leads to become repeat customers and increase your sales.

To help your business stand out, you want to beat your competitors by offering more personalized services.

A way to go above and beyond for your customers and set yourself apart from big-brand businesses is to spend the extra effort to impress your clients and surpass their expectations.

We’ve come up with five tips on how you can look better than your competitors and satisfy your customers for years to come.

How to Impress Your Customers:

  1. Talk to your Customers Face-to-Face
  2. Email Your Customers First
  3. Schedule Step-by-Step Reporting
  4. Create Customer Greetings
  5. Treat Your Customers Like Your Boss

With a video conferencing platform, you can communicate with your customers in ways that will boost your brand and improve your sales.

1. Talk to your customers face-to-face

Whenever you get the chance, you want to speak with your customers face-to-face. Emails can feel impersonal, and phone calls don’t convey your ideas as well as if you were to speak with someone face-to-face.

If you can’t schedule a time and place to meet with someone, video conferencing is an excellent option to stay in touch with your clients without committing too much time out of your day.

With a reliable video-calling platform, you can meet and greet customers, read your client’s emotions easily and make yourself available at nearly any time of day. All you need is an internet connection and a device with a camera to get started.

2. Proactively schedule meetings

You always want to stay two steps ahead of your customers and competitors.

If you suspect a problem with a client’s project, your customer’s will be more likely to respond in a positive manner if you’re the one bringing up the issue first. If, on the other hand, you wait until your customer finds these issues, you’ll come off as untrustworthy or unreliable. You never want to do that with your customers.

Coming off as trustworthy and reliable to your customers helps to ensure that your clients come back for more services. When a client trusts their service provider, they’re more likely to want to continue a professional relationship.

3. Schedule step-by-step reporting

If your company provides businesses a service that offers a return on investment, you want to prove that your business offers value to their company.

No customer likes when businesses release information they don’t understand, especially when the information involves performance reports or other details related to the customer’s success.

Instead of sending just an email with your reports, schedule an online meeting with your customers so you can walk them through their reports. Sitting down with your clients also helps detail their business’s trajectory and predict future opportunities to capitalize on.

4. Create a custom greeting

When scheduling an online meeting with a customer, you’ll want to customize your greeting.

Clients that first arrive to your phone call can be met with automated greeting. If this isn’t changed, your customers will hear a generic, unbranded greeting. Take this opportunity to add details about your business and come off a professional to clients.

When you create a customer greeting for your meeting, you make it so every client and customer arriving at your meeting knows exactly who you are, building your business relationships effortlessly.

5. Treat customers like your boss

We cannot stress enough why it’s so important to respect your customers and treat them as if they were your most important customer. That’s because, at the end of the day, they pay your bills. It’s important to build a lasting relationship with your clients and customers to ensure you’re getting paid and those customers come back.

With these tips, you’re well on your way to building loyal customers and securing lasting relationships with clients.

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By Brandon Klein October 11, 2019.